Marketing Measurement Strategist
Company: VirtualVocations
Location: Abilene
Posted on: November 14, 2024
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Job Description:
A company is looking for a Marketing Measurement Strategist.
Key Responsibilities
Lead the delivery of marketing mix model (MMM) insights to quantify
sales impact and optimize budget
Advise media planning and build cost-benefit analyses for non-media
marketing investments
Analyze media investment ROI and identify optimization
opportunities while conveying findings to stakeholders
Required Qualifications
Bachelor's degree required
3+ years of professional experience
2-3 years of experience in Advanced Analytics, Market Research, or
Media Measurement
Experience with analytical software tools and packages
Proficiency in PowerPoint and Excel (including VLOOKUP and Power
BI)
Keywords: VirtualVocations, Abilene , Marketing Measurement Strategist, Advertising , Abilene, Texas
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